Autotruck Depot Marketing online
Client: Tom Leonard // Pawel Brzeminski
Skills: Big Commerce update, marketing online
Platform: Big Commerce, Google Adwords, Email Marketing
With an approach based on data, in-depth web knowledge, and extensive research, we came up with a conversion optimization plan to implement.
During a year, we executed a complete refresh to the website, improving home page, overall products description and images, doing some hard work on copy-writing, implementing a buyers club, offering guarantees to buyers, optimizing checkout funnels, urgency price countdown, empowering the discount coupon strategy, including an abandoned cart system, and lots more.
On the technical side, we setup analytics software, online chat, google adwords campaings (with weekly procedures and following reports), email marketing campaings, seasson offers, including click map reports and SSL certificate.
Because even the best design is a hypothesis – one that needs to be tested in the real world- So, continuous optimization begins.
Our conversion analysts crunch the numbers every week, analyze the business, conduct user research, see the results, and turn their insights into new hypothesys.
Auto Truck Depot is a Canadian company and has been in the automotive industry for over 40 years. They provide the best selection of automotive and truck accessories in Canada while giving the customers the best service they can.
Auto Truck Depot began supplying automotive and truck accessories over 40 years ago in Calgary, AB. Since its humble beginnings, Auto Truck Depot has continued to grow and flourish as a Canadian retailer of hitches and aftermarket automotive accessories. The company continues to seek out new products to make available to its customers, and takes great pride in the relationships built along the way.